Nights Branding

Nights Entertainment is a new division in JAS Group that manages some of the most well-known nightclubs and events in the city. They own and manage one of the most well-known clubs and are always hosting quirky and trendy events from helping out in Cannes to organizing Music festivals. The brief was to create a young, fresh looking brand that shows the prestige of the organization without compromising the youthfulness of the it's communication. How can we communicate ‘we own the night’ in a chique yet trendy way? We found that the most prestigious nocturnal animal that can own that title is the owl. So we created a modern, classy symbol with a vibrant color palette that allows the brand to stay young and prestigious. May 2014.